The Whole Brain Business Book - Ned Herrmann

Goodbye, left brain/right brain! Farewell to simplistic concepts and superficial solutions! In the hot arena of mind research and its applications in business, the new benchmark is Ned Herrmann's Whole Brain Technology. It delivers what it promises!

In his most recent book, Herrmann himself shows how to apply his famous four-quadrant paradigm for maximum productivity and creativity at work. It is the first book to apply whole brain thinking directly to business.

The culmination of decades of research, this guide is as well-balanced as the model of the brain it describes. It is visionary and creative, logical and organised, with conclusions drawn from a database of over 100,000.

You and your organisation will use it to:

• Learn about yourself and your company
• Break out of the "box" created by over-reliance on one or two styles of thinking
• Optimise your leadership and followership styles
• Create and manage Whole Brain teams
• Inject creativity into every area of business


If the administrators in your company are stifling the new ideas put forth by the communicators and visionaries, or if you have shifted too much power from the marketers to the budget cutters and are now paying the price, it's time to get back in balance! Ned Herrmann will show you how to harness the power of all four thinking styles, with exercises and examples citing leading-edge companies. It's smart business! And it's fun!