The Creative Brain - Ned Herrmann

Unlock your creativity with The Creative Brain

Ned's Personal Invitation:

"Many people have been able to reach my work through workshops or presentations. Now, information about my life's work is available in a book, which I've called The Creative Brain. The book not only documents my exploration into the source of creativity, it is also full of personal anecdotes that enrich and present the material in myriad ways. I use photos, illustrations, graphs, tables, and both verbal and visual metaphors to present my work. In fact, my life experience will give you a sense of how creativity can evolve in a person and help you see the creative process at work in all its stages. This book, in its design, organisation, and format, echoes the whole-brain model I have developed."

In The Creative Brain, now in paperback, Ned Herrmann tells the story of his life's work: learning and teaching about the brain and its influence on many aspects of our lives. These include:

• Creativity
• Communication
• Relationships
• Productivity
• Competence
• Education
• Management Style
• Self-understanding


Written in a user-friendly tone and liberally illustrated, The Creative Brain traces the scientific and historical roots of Ned's time-proven approach to developing our untapped creative resources.
Ned's examination of the psychology and physiology of the brain led him to develop a four-sided model of thinking styles that are metaphorically attributed to four regions of the brain. These four quadrants (A, B, C, D) may be characterised as: A-logical, B-organised, C-interpersonal, and D-imaginative. Creativity, Ned discovered, is a process involving all four quadrants. Ned explains why all four quadrants are important and teaches readers how to access their own full creative potential, both at home and at work.
Through workshops, hundreds of thousands of people from a variety of professional backgrounds have benefitted from the valuable insights gained through Ned's innovative and practical approach. Now these insights are available to an even wider audience. The Creative Brain offers each reader:

• A rich array of options for increasing personal productivity
• A straightforward explanation of Ned's theory
• Insights into how brain dominance affects behaviour
• Practical guidelines for developing a whole brain approach to life.


The Creative Brain is available in French and in German as well as English.